Seminar at the London Book Fair 2015: dispelling the myth of the long tail in the economy of digital books
08.04.2015 | In a limitless world of digital goods, powerful search engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. ‘Selling less of more’ is part of what the ‘Long Tail’ theory has been preaching.
At the London Book Fair 2015 (LBF), All Brain‘s founder and managing partner Marcello Vena, will present the latest findings on the digital book economy in a seminar called Dispelling the myth of the long tail in the economy of digital books. One decade after the Long Tail theory was originally concieved, the world wide web has left it’s infancy and has entered it’s adult stage. It is 21 years now. It is about time to do a reality check and challenge such sound, fascinating and very popular theory that has not been proved true yet from a scientific standpoint (at least in the digital book business). Thought provoking and intellectually challenging, this presentation will show the audience how and why to stay away from the conventional wisdom about the Long Tail in the digital book business.
The seminar takes place on April 16th from 11.30 am till 12.30pm in the Olympia Room Grand Hall (Hammersmith Road, Kensington, London W14 8UX)More on LBF 2015 Seminar