All Brain : leadership on-demand to forge your future

All Brain is the world’s first on-demand leadership offer for senior executives across the entire value chain of the media industry. All Brain specifically focuses on exploring, inventing, delivering and executing successful businesses. All Brain’s main aim is to forge the future of all interested stakeholders: both leading media and publishing groups, as well as key retailers, authors and agents. All Brain is driven by the leadership, vision, wisdom, creativity, competences, experience, network, brainpower and agility of its founder Marcello Vena, who, in a career of almost 20 years, has built up an outstanding track record in pioneering new businesses globally.

All Brain is characterised by a unique holistic entrepreneurial approach to consulting in the media industry that not only provides clients with an outstanding forward looking vision and strategy, but also measurable world-class results. Even the very best media strategy is useless if it cannot be effectively implemented in a specific organisational and market context. Execution is fundamental. What makes the difference is leadership; an ability to transform a vision into reality. Especially when the future is all but clear. All Brain’s mission is to assist clients to forge their own future: from idea generation to final business delivery and on-going post-launch support in running a new business. The future of the media industry can’t be predicted but it can be invented and delivered.

To forge the future, leadership matters more than management.