Revisiting the Long Tail Theory as Applied to Ebooks

First published on http://publishingperspectives.com

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

01.08.2015 | In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. “Selling less of more” is part of what the Long Tail theory has been preaching.