Are data and sales the book publishing’s driving forces?

Are data and sales the book publishing’s driving forces?

First published on blog.reedsy.com

Reedsy was at The Frankfurt Book Fair this year. The conferences from the self-publishing program were interesting, but often too short to really dig into details. Luckily, I had registered ahead of time for a panel that went almost unnoticed thanks to poor programming; by Saturday morning, most of the trade visitors had either left or were too exhausted to reflect on the state of the industry with any wit or coherence.

Porter Anderson, journalist for The Bookseller’s Futurebook and Thought Catalog; Orna Ross, “indie” author and founder of ALLi; and Marcello Vena, founder of All Brain, a publishing consultancy, convened to answer one brilliant, pertinent question: Is it all about sales? How are data and sales shaping the book publishing industry? What’s the role of creativity?

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