Big Data, seriously ?
10.16.2014 | Big data was one of Frankfurt Book Fair’s hottest topics of discussion this year among digital publishing professionals.
Viktor Mayer-Schönberger, professor of Internet Governance and Regulation at the Oxford Internet Institute and author of the recent international best-seller Big Data, spoke forcefully about big data’s relevance to publishers and the insights they can gain from it during the Contec Conference. He acknowledged the adoption challenges from an organizational perspective but seemed very confident about the future. According to Mayer-Schönberger, it’s less a matter of if than of when the publishing industry will meaningfully embrace big data analysis.
Of course, big data is not for everybody; size matters. Small and mid-sized publishers and retailers may not be able to capture enough data to warrant close analysis, to say nothing of the financial, technological and organizational capabilities required to undertake it…
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